Business & Entrepreneurship


What you Need to Know about Virtual Businesses

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A virtual business has little to no physical structure – meaning you don’t have to battle through rush hour traffic or worry about renting or buying a property to bake your office from – and heavily relies on technology, for example the internet and a telephone, in order to reach its goals. But with so many advantages of running a business virtually, it’s no wonder more and more companies are choosing to make the move.

Operating a full-grown business out of your home office may sound ridiculous and impossible to some people, but the reality is, it’s easier than they think and it has become a reality for many entrepreneurs looking to keep the costs of running a business down and their profits up, all while continuing to grow. But how is it done and how can you guarantee that your virtual business is successful and will be profitable? We take a look at some tips that will help you start and build your own virtual business, and mention some of the advantages that come with operating virtually

Tips on how to Start and Build your own Virtual Business

When starting your own virtual business, there are a number of steps you can take to ensure that it grows and continues to be successful. Firstly, you will need to determine the type of business you will run, lay out the types of services you will offer and put together a business plan in order to clearly define the direction you want to go in in order to know what your targets are.

Secondly, it’s advised that you do thorough research. This will entail searching to see if there are any other businesses that offer the services you intend to offer online in order to determine who your competitors are and how, if for example you will be competing against a larger and well-established company, your plan or services will change. It is also advised that you find out more about your targeted market. Finding out who your clients will be, where they are located and how you will communicate with them are important measures that you need to know more about in order to guide your marketing decisions in the right direction.

The next step is to hire an employee. Yes, you are setting up a virtual business, but in order to free yourself up and grow your business it’s best to invest in one employee that can work part-time or even on a ‘as-needed’ basis, that can take over the tasks you do not have time for, or do not have the relevant experience to carry out. You can either employ someone who can physically come to your office or invest in a virtual employee. By outsourcing certain areas of your business, you not only make your company look bigger and more successful, but you can rely on various professionals to help you develop your company with their experience. Choose to invest in a virtual receptionist if you do not have the time to answer calls, use a graphic designer to create your graphics, and use a web developer to make the perfect website.

Lastly, you will need to overcome the virtual stigma. Being a virtual company does not make you any less of a business, and it is important to let your customers know that you intend to be around for a long time and that they can rely on you. By being honest with your clients and sharing your vision, you are able to build up solid relationships that you can then go on to use as references for potential customers.

Three Advantages of a Virtual Business

  • Lower overhead costs. One of the top advantages of owning a virtual office is that your overhead costs are kept to a minimum. You don’t need to worry about leasing an office space, acquiring furniture and computers, and you don’t have to pay for utilities.
  • Employees are more satisfied. With more and more talented employees seeking jobs that offer flexible hours, more people are looking for jobs where they can work from the comfort of their own home. This give you, as a business owner, the opportunity to hire a team of talented employees who might never been willing to work for you otherwise.
  • Your scalability is higher. When operating your business from an office, as it grows and you employ more and more people, there is a need to move office space to accommodate your large team. But, with a virtual team, there are less restrictions, meaning you can scale your business up without having to worry about renting a bigger office space. There is also no need to worry about the extra costs that come with renting an office, such as power, heating, phone and internet bills, and air conditioning.

Credits & Article by:

Nazir is a business writer that is driven by company dynamics, CEO insights and creative outputs. Particularly interested in business and property development in the UAE, Nazir is your go-to guy for all your company-related queries.


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