Citruss TV Inaugurates Call Centre at DSO-based Alliance Business Centers

Citruss TV, the largest home shopping network in the Middle East, today announced the opening of its round-the-clock dedicated Call Center in Alliance Business Center Network (ABCN), an international provider of business facilities located at Dubai Silicon Oasis, the integrated free zone technology park.

The inauguration ceremony was held in the presence of Dr. Juma Al Matrooshi, Executive Vice-President for Business Development at Dubai Silicon Oasis Authority (DSOA), Osama Saeed Salman, Chairman, ABCN-UAE, Sherif Kamel, CEO, ABCN-UAE and Nicolas Bruylants, Founder of Citruss TV.

Osama Saeed Salman said: “We are pleased to welcome Citruss TV to ABCN. We are confident that the highly advanced integrated telecommunication workstations specially-designed for call center service providers will allow agents operating the system to communicate efficiently and effectively with their customers. This will play a focal role in Citruss TV providing premiere services to its clients.

“A winner of the ‘Best Business Center 2008’ international award, Alliance Business Center at Dubai Silicon Oasis is geared to maintain its upscale standards to meet clients and investors’ needs.”

Dr. Juma Al Matrooshi said: “Since DSO’s inception, we have been keen to offer our partners the right platform that allows them to focus on growing their business from within the technology park. We are proud that are efforts have successfully positioned Dubai Silicon Oasis as the destination of choice for call center services providers from across the globe.

“Our tenants benefit from our hi-tech infrastructure such as communication systems, meeting rooms and event facilities as well as easy business setup proposition and low cost of operations.”

Nicolas Bruylants, Founder of Citruss TV, said: “Alliance Business Center was the right choice for setting up our new call center as it serves our needs in achieving our business objectives. Some of the influencing factors include ABCN’s accessible and convenient location at DSO, state-of-the-art IT solutions, specifically tailored business services and DSOA’s in-house assistance to comply with all government requirements including procuring trade licenses and visas.

“We are confident that ABCN’s advanced platform and turnkey solutions such as high speed internet connections, VoIP telephony systems, and well established offices with high quality furniture and interiors will enable us to continue providing our customers with premium services.”

Occupying over 33,000 square feet at the DSOA headquarters, ABCN provides serviced and virtual offices, as well as meeting rooms and video conferencing facilities for international companies seeking a representation within the region.


  • "I would like to point out that the level of service by Beatriz, Lydia & Francesca is exceptional. All three members of your reception team are always willing to go out of there way to be of assistance. They are a great asset to your organization."

    Pritesh Raikundalia ,Spinwellglobal

  • "GREETINGS TO THE RECEPTION TEAM !!!! Your pleasant greetings with a smile, politeness, positive attitude and good directions always makes our working hours really easeful…"

    Charles Soans ,Manager FQR Trading S A FZCO

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